Snapchat is looking to increase user engagement with the app with the launch of a new feature called Lens Challenges. Users can opt to participate in the challenges by creating a snap with a Lens that’s themed to a particular song, dance, holiday, event and more, the company explains. For…
Source: TechCrunch – Social: Snapchat takes on TikTok with launch of Lens Challenges

   
   
Tags: app